●設計服務：品牌明星角色設計

愛烙達股份有限公司_品牌明星角色設計

作為熱和火焰技術產品的領先製造商，愛烙達始終致力於創新與突破，從瓦斯加熱工具到噴火槍，再到行動烤爐，每一項產品都展現了對品質與技術的極致追求。

為了進一步強化品牌形象，我們構建了一個充滿創意與溫度的故事場景—愛烙達星球，並賦予它生命與活力，打造出四個出不同性格的吉祥物角色：獨眼蟹歐達(O-Da)、火箭嘟嘟(Do Do)、怪獸阿萌(Amon)與火焰加斯(Gas)。

每個角色的設計靈感都源於愛烙達核心產品與品牌特色。例如，獨眼蟹歐達即是取自經典橘色烤爐的造型，烤爐上獨家溫控錶就成了歐達的眼睛；怪獸阿萌則以愛烙達Logo中i的紅點為原型，化身為團隊中穩定沉穩的角色；火箭嘟嘟與火焰加斯則象徵愛烙達產品中不可或缺的速度與火焰科技。

每個角色在造型與色彩上都與產品緊密結合，不僅增強了品牌的視覺辨識度，更賦予愛烙達溫暖而活力的形象，透過角色故事吸引年輕新消費者與新興日本市場，成為品牌與年輕族群溝通的橋樑，助力行銷推廣。

As a leading manufacturer of heat and flame technology products, IRODA has always been committed to innovation and breakthroughs. From gas heating tools to flame guns to portable oven, each product demonstrates the ultimate pursuit of quality and technology.
In order to further strengthen the brand image, we constructed a creative and warm story scene – the Planet IRODA, gave it life and vitality, and created four mascot characters with different personalities: O-Da、Do Do、Amon、Gas.

Each character’s design is inspired by IRODA’s core products and brand features.
For example, the one-eyed crab O-Da is based on the shape of a classic orange oven, and the exclusive temperature control meter on the oven becomes O-Da’s eye; the monster Amon is based on the red dot in the IRODA logo. Amon becomes a stable and stable role for the team; Do Do and Gas symbolize the speed and flame technology that are indispensable in IRODA products.

Each character is closely integrated with the product in terms of shape and color, which not only enhances the brand’s visual recognition, but also gives IRODA a warm and vibrant image. Attract new young consumers and the emerging Japanese market through character stories, become a bridge between brands and young people, and assist in marketing promotions.